Everybody shops!
Most of us don’t need to buy, we want to buy. Originally we shopped from necessity; now its a leisure activity and a form of entertainment. It is the job of retailers to create an irresistible world designed to make us spend.
Settlement of Australia coincided with the emergence of ‘shopping’ as a pastime. Sydney was the scene of Australia’s earliest shops and maintained its dominance of the Australian retail market throughout the 19th century.
The retail industry is Australia’s largest employer, with retail figures an important economic indicator.
In 2010-2011, Sydney shoppers are witnessing the largest retail devolvement of the CBD since the 1970s, and the city is set to reclaim it position as Australia’s retail capital.