Farmers advertising | State Library of New South Wales

Farmer's guides

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The Australian settler's complete guide : scientific and practical by Robert Kaleski. Sydney : Anthony Hordern and Sons, 1910.

Published book, 630.2/K
Businesses were keen to advertise in publications aimed at farmers. 'Risistoid' produced hard-wearing weather-proof paints and floor coverings, suitable for rural properties.
Digital order no: a5055120
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The Australian settler's complete guide : scientific and practical by Robert Kaleski. Sydney : Anthony Hordern and Sons, 1910.

Published book, 630.2/K
Anthony Hordern & Sons, based in Sydney, stocked everything the start-up farmer needed. They also ran a thriving mail-order business. Almost everything advertised in Kaleski's book was available in Anthony Hordern's, who also published it.
Digital order no: a5055121
photo tiles
The Australian settler's complete guide : scientific and practical by Robert Kaleski. Sydney : Anthony Hordern and Sons, 1910.

Published book, 630.2/K
The second half of Kaleski's 'Complete Guide' included everything needed on the farm, conveniently available at Anthony Hordern's Universal Providers.
Digital order no: a5055139
photo tiles
The Australian settler's complete guide : scientific and practical by Robert Kaleski. Sydney : Anthony Hordern and Sons, 1910.

Published book, 630.2/K
Anthony Hordern's Country Section sold everthing from nails to ploughs. 'Country folks are not slow to discover the virtue there is in Anthony Horderns' Famous Low Prices.'
Digital order no: a5055178
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The Australian settler's complete guide : scientific and practical by Robert Kaleski. Sydney : Anthony Hordern and Sons, 1910.

Published book, 630.2/K
Harry Foster in Sussex St, Sydney, dealt in seeds, forage and dried goods to farmers.
Digital order no: a5055180
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The new-chum farmer : with hundreds of practical hints on agriculture and dairying by J.D. Hennessey. Sydney : Hennessey, Harper & co., [1897].

Published book, MA 4 P 4
Businesses were keen to advertise in publications aimed at farmers as the competition in the market could be fierce. Like Anthony Hordern, Holdsworth & Macpherson dealt in agricultural machinery and also offered a mail order service.
Digital order no: a5380002
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The new-chum farmer : with hundreds of practical hints on agriculture and dairying by J.D. Hennessey. Sydney : Hennessey, Harper & co., [1897].

Published book, MA 4 P 4
Foster & Son (which later became just Harry Foster) were agricultural seed suppliers and produce agents.
Digital order no: a5380003
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The new-chum farmer : with hundreds of practical hints on agriculture and dairying by J.D. Hennessey. Sydney : Hennessey, Harper & co., [1897].

Published book, MA 4 P 4
Machinery and appliances were often described as 'fastest', ' modern', 'cleanest' in an attempt to appeal to the forward-thinking farmer who appreciated labour-saving devices.
Digital order no: a5380024
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Australian agriculture and live stock farming : their practical defects, &c. by W. Johnstone. Sydney : Jarrett and Co., 1886.

Published book, DSM/630/J
Barbed wire was invented in the US in the mid 1860s. It was the first fencing material known which could reliably contain cattle and remains the standard to this day.
Digital order no: a5381002
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Australian agriculture and live stock farming : their practical defects, &c. by W. Johnstone. Sydney : Jarrett and Co., 1886.

Published book, DSM/630/J
Henry Goodwin sold drays, lorries and carts for various purposes, both from his Sydney headquarters and via agents in several country towns.
Digital order no: a5381003
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Australian agriculture and live stock farming : their practical defects, &c. by W. Johnstone. Sydney : Jarrett and Co., 1886.

Published book, DSM/630/J
The Eclipse Windwill was invented in the US in 1867. This advertisement warns buys to 'beware of colonial imitations'.
Digital order no: a5381004
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How to go on the land in New South Wales by W.M. Fleming. [Sydney?] : Immigration and Tourist Bureau, New South Wales, 1909 printing (Sydney : W.A. Gullick, Govt. Printer.)

Published book, 630.991/F
The Immigration & Tourist Bureau (known as the Intelligence Bureau from 1905-1908) produced material aimed at the tourist and settler in New South Wales. They also looked after assisted immigration and employment for unassisted immigrants and published literature promoting NSW as a place to settle.
Digital order no: a5381024