Curio

State Library of New South Wales

Trips to Sydney, Blue Mountains & all resorts

1910
POSTERS/NEW SOUTH WALES/20
Poster

This beautiful poster was produced by the New South Wales Government Tourist Bureau in 1910. It was aimed at residents of Victoria, encouraging them to make use of the new transport opportunities the railway created for tourists.

As it states boldly at the top of the poster, for just £10.10, the visitor could enjoy an eight day tour to Sydney and the Blue Mountains. The ‘first-class’ trip included rail transport from Melbourne to Sydney, accommodation in Sydney and the Mountains and tours of Sydney Harbour, the Illawarra, Hawkesbury and Mountains. For an extra charge, the tourist could spend three days in the Jenolan Caves.

The poster features the famous soft, muted colours of the Blue Mountains. In just one scene, the artist has incorporated the dramatic rocky scenery of the mountains, and a sweeping view of the plains below, including a small group of tourists enjoying the outlook.

A man of many talents

This poster was printed by the Government Tourist Bureau and authorised by William Gullick – New South Wales Government Printer and Inspector of Stamps from 1896 to 1922. Gullick had a passionate interest in heraldry and designed the New South Wales coat of arms in 1906. He was also a keen amateur photographer and was one of the first people in Australia to experiment with autochrome plates, an early colour photography process.